Professors Purcell and Walser lecturing SM


Professors Purcell and Walser lecturing SM

During two weekends we were having Strategic Management lectures for MBA for executives students. Strategic Management is the systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities.