The London School of Commerce, Belgrade is a place where lecturers from England, Switzerland, Austria and many other countries are coming here, in Belgrade to held lectures to our MBA for executives’ students. LSC students have the opportunity to be part of high-level case studies, discussions and most of all business networking.
Calendar of previous lectures:
13-15. 12. 2013.
Marketing Management by Professor Sean Purcell
Professor Sean Purcell led LSC Belgrade’s students for the first time into deep of marketing management (MM). MM is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term.
22-24. 11. 2013.
Managing Human Capital by Professor Marvin Sookun
LSC Belgrade’s students had an opportunity to discuss with professor Sookun about Human Capital. Human capital is the stock of competencies, knowledge, social and personality attributes, including creativity, embodied in the ability to perform labour so as to produce economic value. It is an aggregate economic view of the human being acting within economies, which is an attempt to capture the social, biological, cultural and psychological complexity as they interact in explicit and/or economic transactions.
08-10. 11. 2013.
Corporate Finance by Proffesor Steve Lumby
Among the financial activities that a corporate finance department is involved with are capital investment decisions. Professor Steve Lumby raised questions such as: should a proposed investment be made, how should the company pay for it; with equity or with debt, or combination of both, and should shareholders be offered dividends on their investment in the company among others. These are just some of the questions a corporate financial module attempts to answer on a consistent basis.
20-22. 09. 2013.
International Marketing Management by Proffesor Markus Prandini
Professor Markus Prandini has led LSC students into fundamentals of International Marketing Management (IMM) module. IMM is the multinational process of planning, executing, pricing, promoting and distributing the ideas, goods and services, and creating exchange that satisfies individual and organizational objectives. Professor Prandini is very experienced lecturer in this area. His research interests are in many fields such as intercultural management, informal economics and internationalization of companies. Join LSC and gain a chance to be part of globally recognised MBA Programme.
20-22. 09. 2013.
Marketing Management by Professor Dr. Lester Massingham
Professor Dr. Lester Massingham led LSC students into module Marketing Management. Marketing Management packages and clearly communicates the best strategic thinking to meet the decision-making needs of knowledgeable executives managing real-world businesses. Professor Massingham’s vast experience involves acting as an International Consultant across 18 countries for over 100 world projects. Professor Dr. Massingham is a MBA Programme Director at the London School of Commerce. Moreover, he is also an established author of books "Marketing Management", "The Essentials of Marketing", "Strategic Marketing Planning", "Marketing Case Studies" and others.
16-18. 08. 2013.
Strategic Management by Professor Anand Walser
Professor Walser led LSC students into fundamentals of Strategic Management. Strategic Management is generally the highest level of managerial activity, usually initiated by the board of directors and executed by the company's CEO. It integrates the activities of the various functional sectors of a business to achieve organizational goals.
Managing Human Capital by Professor Malcolm Bennison
Professor Bennison introduced the fundamentals of Managing Human Capital (MHC) to LSC students. Managing Human Capital is a process consisting of four functions: acquisition, development, motivation and maintenance of human resources. MHC is responsible for the attraction, selection, training, assessment, and rewarding of employees. Moreover, organizational leadership and culture is covered by MHC theories, having compliance of employment and labor laws.
Strategic Management by Professor Mervyn Sookun
Professor Sookun led LSC students into fundamentals of Strategic Management. Strategic Management consists of the analysis, decisions, and actions that organization undertakes in order to create and sustain competitive advantages. Therefore, Strategic Management integrates the activities of the various functional sectors of a business to achieve organizational goals. It is generally the highest level of managerial activity, usually initiated by the board of directors and executed by the company's CEO.
Research Methodology by Professor Daniel Seelhofer
LSC students had an opportunity to listen module Research Methodology by professor dr. Seelhofer. Research Methodology is the process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques, and can include both present and historical information.
International Marketing Management by Professor Paul Reynolds
LSC students had an opportunity to listen module International Marketing Management by professor Reynolds. International Marketing Management is the multinational process of planning, executing, conception, pricing, promotion and distribution of ideas, goods and services create exchanges that satisfy individual and organizational objectives.